R&D Color Srl was born in 2007 at the center of the Italian “Makeup Valley.” Just like a tailor who crafts a custom dress, it transforms its clients’ ideas into successful and innovative projects, entirely Made in Italy.

At MakeUp in NewYork, the company’s “Adapt A Base” is nominated for an IT Award in the Formulations category. This 2-in-1 foundation can be used as a low-coverage BB cream or mixed with water as a higher-coverage fluid foundation.

The foundation introduces the concept of “wet & dry” to anhydrous formulations, due to the presence of specific water-activated raw ingredients.
 
More Info: MakeUp in NewYork Booth No. D12